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BigTech Turns AI Platforms into Social Networks and Social Networks into AI

16.04.2025 13:19:00
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Global media have spotted a new trend: OpenAI, Meta, Google, and other tech giants are striving for independence from third-party content by building ecosystems where content is created, consumed, and used to train AI models.

This emerging data space is not just a repository but a dynamic digital environment where user activity fuels AI development. This trend is not merely a battle among BigTech but also a major legal and human rights challenge.

OpenAI is developing its own social platform based on ChatGPT’s generative capabilities. According to The Verge, a prototype featuring a publication feed and a focus on image generation has already been created. CEO Sam Altman is actively collecting external feedback.

One key goal is reducing dependence on platforms like Reddit, X, or Meta, which impose costly licensing deals or restrictions on data access necessary for AI training.

Legal pressure on OpenAI is mounting: the company faces allegations of unauthorized use of copyrighted books, music, and art.

In response, OpenAI is trying to build an ecosystem where users voluntarily publish texts and images, sometimes in collaboration with ChatGPT.

Other giants are also adapting: in May, Meta will start using Facebook and Instagram content from EU users to train its AI models — including photos, captions, and comments. Opt-out is possible, but requires a manual process.

In effect, social networks are becoming massive AI data farms.

OpenAI’s move is not just an experiment but a strategic shift to control data, strengthen legal protections, and reduce external dependencies.

The company has yet to decide if the new platform will be a standalone app or integrated into ChatGPT. However, this initiative marks a critical transformation in the competitive landscape.

Meanwhile, tensions rise as Elon Musk's X sues OpenAI, and Meta prepares its own Meta AI ecosystem. In this race, the boundary between social networking and AI training becomes increasingly blurred.

Content creators and legal experts are concerned, while governments and regulators may soon face the challenge of adapting copyright laws for a new cross-border digital reality.


(Automatic translation)